Misra advocates GI tag for indigenous loin loom products

ITANAGAR, Jun 24: State Governor’s wife Neelam Misra while felicitating the local weavers in an event at Raj Bhavan here today exhorted them to preserve and carry forward the age-old indigenous traditions of loin loom weaving, which has always supported the womenfolk in their socio-economic empowerment.

She said that in the mainland, many of our traditions stand extinct due to frequent attacks from outside the country in the medieval period, but as the invaders never could come to the North East region the treasured loin loom practices continued.

An avid admirer of loin loom, Misra said that weavers are always close to her heart and added, she is a practitioner of loin loom weaving in Arunachal Pradesh. She called upon all the weavers to pass on the tradition to the younger generation.

While hailing the loin loom products of Arunachal ladies as excellent design, exotic motif and unique texture, she said that the local weavers must promote it from local to global. She advised the weavers to enthusiastically participate in handloom exhibitions and fairs to showcase their expertise in weaving.

She also stressed on inviting the known business houses, so that they can buy directly from weavers without involving middlemen. “This arrangement, the benefits will go directly to the local weavers,” she said.

Misra also emphasised on Geographical Indication (GI) tagging for the indigenous loin loom products of Arunachal Pradesh for authenticity and genuineness, which will help in its salability in the global market. She said that the concerned department must take interest in expediting this process.