ITANAGAR, Mar 24: In a significant step towards promoting sustainable tourism and community development in remote border areas, the Indian Army has inaugurated the Border Brew Café under Operation Sadbhavna at Zemithang in Arunachal Pradesh's Tawang district.
A Defence spokesperson on Tuesday said, dedicated to the welfare and empowerment of the local Monpa community, the café stands out for its unique and innovative design. Built on a decommissioned Bailey Bridge spanning the Nyamjang Chu river, the structure blends heritage infrastructure with modern utility, making it a first-of-its-kind attraction in the Northeast.
Envisioned as a hub for tourists and travellers visiting the scenic frontier region, the café is expected to emerge as a landmark destination. Beyond its aesthetic appeal, the project aims to create sustainable livelihood opportunities by actively involving local residents and promoting indigenous culture, traditions, and hospitality.
Showcasing remarkable efficiency, the Indian Army completed the project in just 31 days, reflecting meticulous planning and coordinated execution, the Guwahati-based Defence PRO Lt Col Mahendra Rawat said.
The initiative exemplifies the core ethos of Operation Sadbhavna, which focuses on fostering goodwill, strengthening civil-military relations, and contributing to the socio-economic upliftment of border communities.
The inauguration ceremony witnessed enthusiastic participation from local residents, dignitaries, and Army personnel, marking a proud milestone for Zemithang and the surrounding region, the PRO added.