NAMSAI, Nov 11: A one-day Awareness Workshop on Marketing, Branding and Loan Facilitation under the PM Vishwakarma Scheme was organised at Town Hall, Namsai, with the objective of creating awareness among traditional artisans and craftspeople about government support for skill development, financial assistance and market access.
The programme saw participation of 83 artisans representing various traditional trades across the district.
Hinium Takung, Chairman Niumhi Foundation, highlighted the importance of government initiatives in strengthening traditional livelihoods and promoting self-employment.
Nondo Doka, Deputy Director Industries, District Industries Centre, Namsai, facilitated the programme and encouraged artisans to avail the benefits of the PM Vishwakarma Scheme and other livelihood promotion initiatives.
Addressing the gathering, Pura Pyaro, Assistant Director, Branch MSME DFO, Itanagar, briefed the participants on various Ministry of MSME schemes relating to entrepreneurship development, skill enhancement, employment generation and credit facilitation.
A technical session on Marketing, Branding and Digital Business Promotion using Artificial Intelligence (AI) was conducted by Rohit Sahu, Team Lead, State Level Project Management Unit (SLPMU). He explained branding strategies, digital promotion, AI-enabled tools, e-commerce platforms, market linkages and the provisions of PM Vishwakarma, including skill training, toolkit incentives, concessional loans and marketing support.
Pankaj Kumar, Chief Manager, AMCC, Namsai, conducted a session on financial literacy, loan procedures and documentation requirements, addressing queries from participants.
Ojing Taboh, Lead District Manager (LDM), highlighted social security schemes, including APY, PMJJBY and PMSBY, laying emphasis on their benefits and the importance of nomination.
Banking representatives, including Binalu Tayeng, Branch Manager, APRB; Shubham Kar, Branch Manager, UCO Bank; Jamminlal Daungel, Branch Manager, PNB; and Partha Pratim Bhattacharya, FLC, SBI, Tezu, also participated and provided guidance on banking and credit-related matters. Officials from the Postal Department explained QR code-based digital payment systems and facilitated on-the-spot registration and onboarding.
The workshop served as a platform for connecting traditional artisans with government schemes, financial institutions, digital tools and market opportunities. Participants expressed keen interest in availing the benefits of the PM Vishwakarma Scheme and allied MSME initiatives. (DIPRO)